Date and Time | Location | Organizer | Host | Keynote Speaker | Topic |
2023.7.7 14:00-15:30 | North510 (Room Drucker) Wenquan Building | Department of Marketing Management | Professor Fei Xianzheng | Associate Professor Li Hongxiu | Can Social Interaction Content Trigger Audience's Purchasing and Gifting Behavior? An Empirical Study Based on Live Streaming |
2023.7.14 14:30-16:00 | North510 (Room Drucker) Wenquan Building | Department of Marketing Management | Professor Fei Xianzheng | Professor Shen Qiaowei | Language of Trust: Investigating Information Cues Affecting Consumer Trust Perception and Purchase Decisions on P2P Second-hand Platforms |